Taylor Swift's "Eras" tour has made history, surpassing the billion-dollar mark in gross ticket sales, as reported by Pollstar, a live-music trade publication.
This achievement, a first in the industry, outshines all previous tours in ticket sales from Nov. 17, 2022, to Nov. 15, 2023, with Beyoncé's "Renaissance" tour now in second place.
The tour boasts a staggering 4.35 million tickets sold across 60 shows, accompanied by merchandise sales totaling $200 million during the annual run.
Projections from Pollstar indicate that the success will continue, with expectations of reaching another $1 billion in ticket sales in the upcoming box-office year, bringing the total to an unprecedented $2 billion.
Taylor Swift's generosity shines through as she distributes over $50 million in total bonuses to her concert crew, along with an additional $100,000 for each truck driver responsible for transporting her tour equipment across the country.
This remarkable accomplishment not only sets a new standard in the music industry but also translates into substantial financial rewards for the artist and her dedicated team.